## PROJECT 1

# Ideating

# Module 1

## Design Statement

### In this module, I explored the different project directions available and identified the path that aligns most closely with my career goals. This decision is not only based on personal interest, but also on the type of work I want to create in the future and the direction the industry is moving toward. I see this course as an opportunity to deepen my understanding of motion and 3D integration within web experiences through research, experimentation, and iteration. Using the design thinking and action research methods introduced in the course lectures, this module establishes a clear learning plan. I will test ideas, reflect on outcomes, and adapt based on feedback. The goal is not just to choose a project direction, but to build a focused and purposeful development process that guides my work throughout the term.

## Activity 1 | Choosing A Path

### I explored the 3D Design branch by researching different sub-paths, retail challenges, and current industry trends to identify a direction aligned with my career goals. After comparing options and reflecting on their potential, I narrowed my focus to one main path to move forward.

## Activity 2 | Choosing A Path

### I developed and pitched initial project concepts, gathered peer feedback, and refined my direction based on usability concerns and personal learning goals. I shifted toward a motion-driven scrollytelling website concept that better supports my interest in motion, branding, and interactive web design.

# Project Concept

A motion-driven, interactive web page that uses scrollytelling to present a brand’s products or services in a more narrative and engaging way. The final outcome will be a polished website where 3D elements, typography, and animations respond dynamically to users’ scrolling, gradually revealing content to create depth, rhythm, and a cohesive storytelling experience.

## Early Action Research

For the first step of Action Research – Planning, I researched different learning resources and tools that could help me strengthen those areas and move toward my project goals.

## Research Reflection

Throughout my research process, I explored multiple paths before realizing that not every interesting idea aligned with the skills I truly want to develop. Peer feedback and usability concerns helped me critically evaluate whether my concepts were practical, scalable, and meaningful beyond just being visually impressive. Shifting from the immersive VR storefront to a motion-driven scrollytelling website felt more intentional and aligned with my long-term goals in motion and branding. This process helped me understand that choosing the right direction is less about complexity and more about purposeful growth.

## Next Steps

Moving forward, I will follow the Action Research plan and focus on strengthening my foundational motion and 3D skills to better understand what is realistically achievable this term. I plan to start by prototyping small scroll-based interactions and testing their pacing and usability across different devices. From there, I will gradually build toward a cohesive branded page that thoughtfully balances storytelling, performance, and clarity.

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